Marketing & Sales
Each case centres on marketing and selling one specific product or service of the company.
AUBG Business Club presents
TheBusinessChallenge
00days
00hrs
00min
00sec
until kickoff
The idea
Fri 20.11 · Check-in
Three real companies. Three real problems. Twelve student teams, one mentor each, and one weekend to crack the case. Then a stage, a jury, and around 200 people watching.
20+years of the AUBG Business Club
50+events run by the club
3 dayson AUBG's campus in Blagoevgrad
The draw
Fri 20.11 · Kickoff
The companies present their cases at the infosession on 18.11. At the opening ceremony, every team is randomly handed one case and one mentor.
Go on. Pick an envelope.
Three envelopes, three cases. Nobody chooses. Not even you.
Fri 20.11 · The brief
Every case.
Four parts.
A real product or service, a real company in the room, and a solution that has to hold up from the pitch to the spreadsheet.
Financial Analysis
Ideas are cheap. Every proposal needs the financial justification behind it.
Management
A strategy for managing people, resources and operations so the company actually reaches its goals.
CSR
A Corporate Social Responsibility idea tied to the product or service. Doing well and doing good.
Due
Sunday
morning.
Clock's running.
The night
Sat 21.11 · Somewhere past midnight
Friday afternoon
to Sunday morning.
Research, models, rewrites, rehearsals. Every team works with a mentor from industry, someone with no ties to their case company, so the advice stays honest.
12teams on campus
4–5students per team
3real cases from 3 different companies
1mentor per team, never from the case company
100+students involved every year
3winners, one for every case
Some of last year's mentors
Georgi MalchevManaging Partner · Xplora
Sashka SashovaMarketing & Operations Lead · Power Partner Solutions
Stefan IvanovManagement & Strategy Consultant · PwC
Kaloyan IvanovCEO · Orion Technologies
Sun 22.11 · The final
Move to find the stage · keep scrolling for the lights
Lights
on.
Every team presents in front of around 200 people. The jury: AUBG professors and representatives of the case company.
Case 011st
Case 021st
Case 031st
Archive
Every edition has its own story
Four volumes.
One file open.
Case file
Being restored from the archive.
Case file
Being restored from the archive.
Vol.3 · 2025Mission 003
Operation Business Challenge. 12 teams, 12 mentors, a weekend to remember.
This one.
20–22 November. Theme reveal coming soon.
Your move
Pick your side.
Students
Compete
Build a team of 4–5, take on a real company's case, and pitch it to the people who own the problem.
Registration opens soon → CompaniesBring a case
Put a real challenge in front of 12 teams, or back the event as a partner and meet the people solving it.
Talk to us → ProfessionalsMentor a team
One weekend, one team, a lot of coffee. Help them turn a good idea into a winning one.
Become a mentor →Partners 2026
In good company.
Case company 01
Revealed 18.11
Revealed 18.11
Case company 02
Revealed 18.11
Revealed 18.11
Case company 03
Revealed 18.11
Revealed 18.11
Gold partner
Silver partner
Bronze partner
In-kind partner
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Bronze, Silver, Gold and in-kind packages are open for 2026.
Become a partner →